SK Rent-a-Car adopts Google Workspace companywide, embracing AI-driven work environment

SK Rent-a-Car has shifted its work environment from a virtual desktop infrastructure-centered setup to a cloud-based platform integrated with generative AI.

The company announced Tuesday that it has rolled out Google Workspace — Google Cloud's collaboration and productivity platform — across its entire organization.

The transition goes beyond a simple modernization of work systems. The goal is to boost productivity and make better use of the data and operational experience the company has built up over the years. Under the previous virtual desktop infrastructure setup, employees worked within a fixed set of systems and tools. The new Google Workspace environment lets staff use cloud-based collaboration tools and generative AI to handle the full range of work tasks — from information searches and data analysis to document drafting, meetings and team collaboration — more efficiently.

SK Rent-a-Car began the migration in late April and carried out a phased rollout by department over roughly five months. The platform was applied to about 1,500 accounts, covering all employees and contract staff. Some 5.62 million items — including emails and documents — totaling approximately 18 terabytes of data were transferred from the old environment to the new one.

With the transition complete, all SK Rent-a-Car employees now have constant access to Gemini, Google's generative AI model, across their daily work. The AI assists with recurring tasks such as drafting report outlines and searching, summarizing and analyzing materials.

In video meetings, conversations are automatically transcribed with real-time captions and summarized, reducing the need for separate note-taking after the fact. The company plans to expand its use of AI to cover content and video production, in addition to research and analysis.

The shift from a virtual desktop infrastructure to a local-based environment has also improved connection speeds and processing performance, while cloud-based security policies ensure both convenience and a higher level of data protection. The company also integrated its internal data systems with the new work environment to cut the time employees spend retrieving and compiling data needed for sales activities.

SK Rent-a-Car is focusing on "utilization" rather than mere "adoption" to maximize the real-world impact of the new environment. Before the rollout, the company held three rounds of training — both online and in person — to help employees and contract staff adapt quickly. It plans to continue supporting staff through additional training and the sharing of practical use cases so that AI becomes a natural part of actual work processes.

"The starting point for this transition was figuring out how to make faster and more effective use of the experience and data we have accumulated over 38 years since we launched our vehicle rental business in 1988," an SK Rent-a-Car official said. "Building on an environment where AI supports employees in their everyday tasks, we will reduce repetitive work and free up more time to focus on customers and our core business."

Google Cloud Korea President Ruth Sun said SK Rent-a-Car's companywide adoption of Google Workspace is "a prime example of how AI can fundamentally transform the way we work today." She added that employees would be able to use Gemini across all aspects of their work, moving away from repetitive tasks to focus on higher-value activities such as data-driven decision-making and improving customer service.

Meanwhile, SK Rent-a-Car has been expanding a consulting service in which it visits corporate clients directly, analyzes their fleet size, driving patterns and fleet management needs, and proposes tailored service packages — part of a broader range of marketing initiatives aimed at improving customer convenience.