Kyung Dong Navien launches Navien BathCare subscription, expanding air quality lineup to bathrooms

Kyung Dong Navien is launching a subscription service for its Navien BathCare bathroom air quality product, extending its subscription lineup beyond the dehumidifying ventilation purifier and 3D air hood to cover the bathroom.

The company announced Tuesday it is rolling out the Navien BathCare subscription and introducing a bundled discount for customers who subscribe to two or more products at the same time.

Navien BathCare, released in July, is a bathroom air quality management product offering four modes — dehumidification, warm air, drying and exhaust. It is designed to manage post-shower moisture through its dehumidification function while also letting users control bathroom temperature and odors according to their needs.

Subscribers will receive professional care service every six months, covering product inspection, interior and exterior cleaning, filter washing, and sterilization and deodorization. The company said the subscription model suits air quality products, which require regular hygiene maintenance.

With BathCare added to the subscription roster alongside the dehumidifying ventilation purifier and 3D air hood, Kyung Dong Navien has expanded its lifestyle air solution coverage to include the living room, kitchen and bathroom. The move extends the company's broader strategy of diversifying beyond its traditional heating-focused product range into ventilation, air purification, dehumidification and kitchen appliances.

The company also introduced a bundled discount for customers who use multiple products at the same time. Subscribers to two or more products receive a reduced monthly fee. Customers who subscribe to both the dehumidifying ventilation purifier and Navien BathCare get a 4,000-won monthly discount. With additional promotions applied, the company said both products can be used for around 30,000 won ($22) per month.

Kyung Dong Navien has been expanding its lifestyle air solution business, which goes beyond air purification to manage temperature, humidity and odors. In the kitchen, it links the 3D air hood with the ventilation purifier, and it is now adding BathCare to the subscription lineup to broaden its room-by-room air quality product offering.

"As a lifestyle environment solution company, we will continue to offer products covering air quality management, heating, sleep and all aspects of daily life in subscription form," a company official said.