Residents spending 300,000 won or more at 3 or more affiliated stores in September are automatically entered in a draw — 40,000 winners to receive Ontong Daejeon points
Daejeon is holding its first spending promotion event to mark the launch of Ontong Daejeon 2.0, timed to coincide with the Chuseok holiday season.
The city announced Wednesday that residents who spend a combined 300,000 won ($223) or more at three or more Ontong Daejeon-affiliated stores between Sept. 1 and Sept. 30 will be automatically entered into a draw for a chance to win 5,000 won in Ontong Daejeon points. A total of 40,000 winners will be selected, with points to be distributed in October.
No separate registration is required — any payment made through Ontong Daejeon during the event period counts as an automatic entry. Residents can earn the bonus points simply by going about their everyday shopping, dining and lifestyle spending as usual.
The city aims to channel the surge in Chuseok holiday spending toward local businesses, including traditional markets, neighborhood commercial districts and local restaurants, boosting both consumer benefits and sales for small business owners.
The Chuseok event in September is the first of three planned spending promotions. It will be followed by an event tied to the Korea Grand Festival in October and November, and a year-end promotion in December. Through the three events, the city plans to distribute Ontong Daejeon points to a total of 100,000 residents by the end of the year, expanding consumer benefits and sustaining local economic activity.
September will also feature a prize event run in partnership with Hana Bank, as well as a spending promotion on the Ontong Daejeon Mall, offering residents additional ways to use the platform in their daily lives and experience its benefits firsthand.
"Ontong Daejeon 2.0 is a lifestyle economic platform where residents' spending revitalizes the local economy," said Moon In-hwan, director of Daejeon's People's Economy Bureau. "Whether it's Chuseok grocery shopping, dining out or visiting a traditional market, paying with Ontong Daejeon means extra benefits for residents and more sales for small business owners. We hope many residents will join this spending promotion event."
kwonhl@heraldcorp.com
