Hyundai Home Shopping opens 5th Coasis beauty store at Hyundai Department Store Mokdong

Hyundai Home Shopping Network will open the fifth location of its Coasis beauty select shop at Hyundai Department Store's Mokdong branch on Thursday.

The four existing Coasis stores — at Hyundai Outlet Space One, Garden Five, Dongdaemun and Hyundai Department Store's Cheonho branch — have each exceeded their sales targets by more than 50 percent. The flagship Space One location draws an average of more than 2,000 visitors a day, more than double the average foot traffic at other Hyundai Outlet beauty stores.

The new store occupies 184 square meters on the below-ground second floor of the Mokdong branch, making it the largest Coasis location to date. Designed around a "beauty forest" concept, the interior features wood furnishings and plant landscaping. The number of brands and products carried will each exceed the existing store average by at least 30 percent and 50 percent, respectively. The store also expands into health supplements, home spa and functional hair care categories.

New zones include a "Wellness & Inner Beauty" section showcasing health supplements and daily essentials, and an "Aesthetic Zone" bringing together premium aesthetic brands. A dedicated perfume zone will also be set up, offering more than 150 domestic and international fragrance products.

"We designed the space to go beyond beauty and encompass an entire lifestyle — wellness, aesthetics and more," a Hyundai Home Shopping Network official said. "We will continue to tailor our store strategy to reflect the characteristics of each retail district."

Meanwhile, Hyundai Home Shopping Network recently signed an MOU with Cosmax to co-develop exclusive products. The company plans to expand its Coasis product lineup to 60 items by year-end through increased collaboration with various partners.