Lotte On brings Japanese select-shop brand Tomorrowland to Korea for first time

Lotte On announced Wednesday that it will launch Japanese select-shop brand Tomorrowland in South Korea for the first time.

The online shopping platform will begin carrying Tomorrowland's 2026 fall/winter collection on Friday. Founded in Japan in 1978, Tomorrowland has developed its own labels while operating select shops, and as of August runs 121 stores across Japan.

Lotte On will initially introduce five of Tomorrowland's women's labels: Ballsey, Macphee, Tomorrowland Collection, Des Prés and Galerie Vie.

The platform plans to present the brand's fashion perspective and curation approach in a way tailored to the domestic online shopping environment, giving customers the experience of discovering Japanese fashion — previously accessible mainly through overseas travel — alongside new brands and tastes.

"We plan to convey not only Tomorrowland's products but also its fashion perspective and sensibility to customers in Korea," a Lotte On official said. "We will continue to seek out a variety of Japanese fashion brands and select shops to introduce to the domestic market."