Lexus Korea to host 2026 Lexus Masters from Oct. 29

Lexus Korea announced Wednesday that it will hold the 2026 Lexus Masters at Club72 on Yeongjongdo in Incheon over four days from Oct. 29 to Nov. 1 to promote golf culture in South Korea.

Now in its third edition, the Lexus Masters is an official Korea Professional Golf Association Tour event hosted by Lexus Korea and organized by the KPGA. The tournament is played in a four-round, 72-hole stroke-play format with a total purse of 1 billion won ($739,000), including a winner's prize of 200 million won.

Since launching the Lexus Masters in 2024 under the theme "passion and cheers," Lexus Korea has sought to build a distinctive golf culture in which players and spectators share the experience together. The first two editions were particularly memorable for producing first-time winners who had persevered through long careers before breaking through.

At the inaugural tournament, Lee Seung-taek claimed his first KPGA Tour victory — 10 years after his 2015 debut — to become the event's first champion. Last year, Kim Jae-ho won in his 210th KPGA Tour start since his 2008 debut, setting a record as the oldest first-time winner in KPGA Tour history.

This year's field will feature defending champion Kim along with Team Lexus members Park Sang-hyun and Ham Jeong-woo, among the top 102 players on the KPGA Tour.

The tournament will be held on the Ocean Course at Club72 in Incheon, a venue that has hosted numerous major domestic golf events. Organizers plan to set up spectator amenities and entertainment areas at key holes to enhance the gallery experience alongside course conditions designed to bring out the best in the competitors.

Lexus Korea will continue its "passion and cheers" theme this year. A highlight will be the Masters Lounge at the signature ninth hole, a popular feature from previous editions where spectators can watch play up close and relax to upbeat music. A high-five zone where players and fans can interact directly will also be set up nearby.

In addition, the gallery plaza inside the tournament grounds will showcase a range of Lexus electrification models, including the all-new ES battery electric vehicle, which is scheduled to go on sale Oct. 13.

"Over the past two years, the Lexus Masters has been a tournament that has grown alongside new champions claiming their first victories," said Kang Dae-hwan, executive vice president of Lexus Korea. "This year, we will again support players in delivering their best performance for the advancement of Korean men's golf, while creating a tournament that embodies Lexus' distinctive golf culture — one where spectators can enjoy the competition in comfort and feel close to the players."

Meanwhile, Lexus Korea has been expanding its customer touchpoints, recently opening a new showroom and service center in Dongtan, Hwaseong, Gyeonggi Province, to improve accessibility and service convenience for customers in the southern Gyeonggi region.