Hite Jinro spreads chuseok cheer to youth, low-income residents

Hite Jinro and Hitejinro announced Wednesday that they carried out community outreach activities for youth aging out of foster care across the country and for residents of low-income neighborhoods in Seoul.

The initiative began Saturday at the Hite Jinro office in Seocho-gu, Seoul, with a ceremony to distribute chuseok care packages to youth transitioning out of state care.

Each package contained practical everyday items including shampoo, toner and lotion, as well as rice containers and Bluetooth earphones. The total value of the packages came to 30 million won ($22,200), with deliveries planned for 300 recipients in stages.

The companies also extended their outreach to residents of low-income neighborhoods in Seoul. On Tuesday, Hite Jinro distributed care packages of premium apples and pears to 500 residents through five community distribution centers in the Seoul Station, Yeongdeungpo, Changsin-dong, Namdaemun and Donuimun areas.

Hite Jinro has carried out such community outreach activities for 15 consecutive years since 2012. "We will consistently continue our social contribution activities to provide real, practical support in the daily lives of neighbors in need," a company official said.