Mars Korea to integrate Nongshim Kellogg operations, adding Pringles and Kellogg's to portfolio

Mars Korea announced Wednesday that it will formally begin integrating the operations of Nongshim Kellogg following global food company Mars' acquisition of Kellanova.

The company held its first all-staff town hall meeting Tuesday at its headquarters in Cheongdam-dong, Gangnam-gu, Seoul, sharing details of the integration and its business direction. It was the first official company-wide event since the Korean operations and organization began running under a unified structure.

Mars Korea CEO Lee Doo-ho told employees that "this change is an important milestone as Mars moves into a new chapter in Korea." Lee will oversee the company's expanded Korean operations, which now include the Kellogg's and Pringles brands.

Mars Korea is the Korean subsidiary of Mars, which entered the South Korean market in 1992. The company sells chocolate brands including Snickers and Twix, gum and mint brands including Eclipse, and pet care brands including Cesar, Whiskas and Greenies.

Mars acquired Kellanova, the parent company of Nongshim Kellogg, in December last year. Nongshim Kellogg was established in 1981 as a joint venture between US-based Kellogg and Nongshim. It currently handles domestic production and sales of Kellogg's cereals, as well as imports and sales of Pringles snacks in South Korea.

"With Kellogg's and Pringles now added to our brand lineup, our portfolio has expanded significantly," a Mars Korea official said. "We now have a broad business foundation spanning diverse categories — chocolate, gum and mints, cereal, snacks and pet care."