Lebeige unveils 2026 fall/winter campaign centered on natural beauty

Samsung C&T's women's fashion brand Lebeige unveiled its 2026 fall/winter season campaign on Wednesday.

The brand named the campaign "Bonyeon," a Korean word meaning "natural state" or "intrinsic nature," signaling a focus on essential beauty freed from artificial ornamentation.

The collection strips decoration to a minimum, placing the emphasis on fabric and cut. It draws on materials including cashmere and silk, with details such as embroidery, stitching and Jinju pearl accents. Key products include a cashmere-silk handmade coat, a signature cocoon-shaped cashmere coat, and a floral flocking blouse-and-pants set.

Choi Hye-jin, head of the Lebeige team at Samsung C&T's fashion division, said the brand plans to "solidify its unrivaled standing as a women's fashion brand that, grounded in a firm brand heritage, brings dignity to customers' lives across generations."