App icon, brand identity and official domain also updated
Brand integration finalized after Mirae Asset acquisition
DigitalX announced Wednesday that it has rebranded its exchange service from "Korbit" to "DigitalX," overhauling its domain and other service elements across the board.
The company is updating its official website address along with its app icon and brand identity. Customer asset holdings, transaction histories, and deposit, withdrawal and trading functions remain unchanged, it said.
The company completed its corporate registration name change from "Korbit Co." to "DigitalX Co." in August. On Thursday, it had announced plans to update the service name, app name and icon design.
DigitalX said it will send official notices to users in connection with the service name change. At around 11:06 a.m. Wednesday, push notifications went out to Korbit users stating that the service name had changed effective that day and directing them to check official announcements for details about DigitalX, described as "Mirae Asset's digital asset investment platform."
DigitalX also urged users to be on guard against phishing attempts timed to coincide with the service name and domain change, asking them to verify information only through official channels.
"This overhaul is not simply a name change — it is the beginning of a new leap forward that we will take together with Mirae Asset Group," DigitalX Chief Executive Oh Se-jin said. "Built on the principle of protecting customer assets that we have upheld as Korea's first cryptocurrency exchange, we will continue to roll out products and services that deliver real value to our users."
kyoung@heraldcorp.com
