GS25 taps AI trend analysis to launch cheese seaweed soup, curry glass noodles

GS25 will launch two new convenience store products Friday — cheese seaweed soup and curry glass noodles — developed using the chain's in-house AI trend analysis system to turn popular social media recipes into ready-to-eat items.

The cheese seaweed soup combines traditional miyeokguk with cheddar cheese and black pepper, drawing attention for its rich, bone-broth-like umami rounded out by a sharp peppery kick. The curry glass noodles swap out rice for dangmyeon, targeting consumers in their teens through 30s.

GS25's AI trend analysis system played a central role in developing both products, scanning data from portal sites, social media platforms and online communities to detect early-stage trend signals. From trend detection to launch, the entire development cycle took less than six weeks — roughly half the approximately three months the company typically requires.

"We will continue to get ahead of consumption trends and combine that with our product developers' planning capabilities to bring out differentiated products that reflect what consumers want," said Lee Do-hyeon, a manager on GS25's refrigerated and frozen foods team.