Lotte Department Store said it will hold a "Grand Shopping Festa" at Lotte Outlets and Lotte Malls from Sept. 24 through Oct. 11.
The event will run across all Lotte Outlet branches and six Lotte Mall locations — Gwangmyeong, Gwangyo, Gunsan, Jinju, Suji and Eunpyeong. From Sept. 24 through Sept. 30, coinciding with the chuseok holiday, popular fashion brands will be offered at up to 80% off. Calvin Klein will provide 20% off all products, with select items discounted by up to 78%.
From Oct. 1 through Oct. 11, a fall outing-themed sale will feature carry-over merchandise from brands including The North Face, Titleist, Mark & Lona and ABC Mart. Under Armour stores will offer an additional discount of up to 40%, and select locations will mark down items by as much as 80%.
From Sept. 1 through Sept. 8, shoppers can receive additional discounts and free gifts on children's items from New Balance Kids and Nike Kids. An offline pop-up store will be held in collaboration with Mellow TV, a kids' YouTube channel with 940,000 followers. Experiential pop-up stores featuring global educational content properties Numberblocks and Alphablocks are also planned.
Lotte Premium Outlets' Giheung branch will feature food trucks from popular food and beverage brands including Gordon Ramsay Burger, Myeongnang Hot Dog and Knotted. The Gimhae branch will host a "Moving Brewery" pop-up store offering craft beers and wines from across the country.
korean@heraldcorp.com