Hanwha Forena ranks 3rd among apartment brands expected to grow in survey

Hanwha Forena, the residential brand of Hanwha's construction division, has placed near the top of multiple domestic apartment brand surveys in recent months.

According to Hanwha's construction division, Forena ranked third in the "brands expected to grow" category of an apartment brand image survey conducted by real estate data firm Real Estate 114 among 2,843 consumers nationwide. Hyundai Engineering & Construction's Hillstate led with 37.4 percent, followed by GS Engineering & Construction's Xi at 33.6 percent, with Forena close behind at 32.2 percent.

Forena was launched in 2019. The company said it is the only brand introduced by any of the top 20 construction companies by construction capability assessment over the past decade or so to have broken into the top three of the growth-expectations category in this survey.

In the 2026 Apartment Brand Quality Index (ABQI) conducted by Gallup Korea, Forena ranked fifth overall. The ABQI measures interior and exterior space satisfaction among residents of branded apartment complexes built by top-ranked construction firms. Forena scored 87.6 points in the interior materials and finishing quality category, placing second.

The brand also drew relatively strong marks for design. In the Real Estate 114 survey, consumers most commonly associated Forena with the word "sophisticated," and 15 percent of respondents cited it as their top choice for exterior design.

Hanwha's construction division said it has been reinforcing brand differentiation by applying Forena's signature design not only to building exteriors but also to entrances, landscaping, community spaces and elevators throughout its complexes.

The division has also been expanding its urban redevelopment business. Its cumulative urban redevelopment contracts this year reached about 1.3 trillion won ($961 million), surpassing last year's full-year total of about 770 billion won. This year's wins include the Seokgwan-dong row-housing zones 1-1 and 1-7, the Sindaebang transit-oriented area and Busan's Yeonji 3 zone. The company said that if it also secures the Haan Jugong 5 complex — a project worth around 1 trillion won — its total urban redevelopment contracts for the year would exceed 2 trillion won.

"It is significant that Hanwha Forena has been consistently placing near the top of brand surveys, as it shows consumers are recognizing the brand's competitiveness," a company official said. "We will continue to strengthen Forena's differentiated design and product competitiveness going forward."

Meanwhile, Hanwha's construction division plans to launch pre-sales in October for Hanwha Forena Jije Station, a large-scale complex of more than 1,000 units in Segyo-dong, Pyeongtaek, Gyeonggi Province.