Volvo Korea tops European brand CSI rankings for 7th consecutive year

Volvo Car Korea has topped the European brand rankings in the after-sales customer satisfaction index for seven consecutive years in the "2026 Automotive Planning Survey" conducted by research firm Consumer Insight, the company announced Thursday.

In this year's survey, Volvo Car Korea scored 858 points in the after-sales service satisfaction category, up 5 points from 853 the previous year. The score significantly outpaced the import vehicle average of 816 points and the industry average of 808 points. The result extends the automaker's streak as the top-ranked European brand in the category every year since 2020.

The company attributed the achievement to its "human-centered" philosophy and sustained investment in expanding customer touchpoints and strengthening its service network. Volvo Car Korea said it has pursued a broad range of efforts — including expanding service centers, training specialist staff and tightening service quality controls — to deliver a premium Swedish ownership experience to its customers.

"Topping the European brand service satisfaction rankings for seven consecutive years in the fiercely competitive import vehicle market is a result of every employee and dealer network partner listening closely to our customers and working together to provide genuinely attentive service," said Lee Yun-mo, president of Volvo Car Korea.

He added, "We will continue to invest and spare no effort in improving service quality so that customers feel consistent satisfaction and pride throughout every journey they take with Volvo."

Meanwhile, Volvo Car Korea recently held its "2026 Paint Skills Competition" at a paint training center in Eumseong-gun, North Chungcheong Province, selecting three finalists as certified paint specialists — one of several ongoing initiatives aimed at improving customer service quality.