New Balance taps Kim Yuna for fall-winter lightweight down campaign

New Balance, operated in South Korea by Eland World, unveiled its 26FW photo campaign featuring brand ambassador Kim Yuna on Friday.

The campaign highlights styles suited for wear from the transitional season through winter. The Women's Flying 204 Airy hooded lightweight down jacket combines premium goose down with an ultra-lightweight, high-density 10-denier fabric. The ripstop material features a water-repellent surface treatment and windproof construction.

In the campaign shoot, Kim pairs the Women's Flying lightweight down jacket — available in lemon butter and light blue — with the 1880V2 walking shoe. The 1880V2 is built with New Balance's proprietary Fresh Foam X midsole and comes in suede in two colorways: taupe and gray.

"Pairing the Women's Flying lightweight down, crafted from an ultra-lightweight high-density fabric, with the stable and comfortable 1880V2 will let you move with ease," an Eland New Balance official said.