Hana Securities signs MOU with ChildFund Korea to promote legacy giving through trust

Hana Securities announced Friday it has signed a memorandum of understanding with child welfare organization ChildFund Korea to promote a culture of legacy giving and charitable donation.

The partnership was driven by growing interest among high-net-worth individuals in returning their assets to society after death, and aims to create a more stable and systematic giving environment through testamentary trust arrangements.

Under the agreement, Hana Securities will provide customers with practical support — including trust design consultations and access to tax and legal experts — to help them participate in charitable giving more reliably through testamentary trusts.

ChildFund Korea will manage donations designated through the trusts in accordance with their intended purposes, ensuring funds are used transparently and effectively.

Customers who participate in legacy giving will be inducted into ChildFund Korea's legacy donor community, the Green Legacy Club. Additional recognition procedures will follow, including inscription on a donor wall and the operation of an online memorial.

"Drawing on the trust expertise and tax and legal advisory capabilities we have built in the financial sector, we will do our utmost to ensure that donors' intentions are conveyed accurately to society," said Kim Hyeon-yeop, head of Hana Securities' investment products division. "We will continue to actively pursue social contribution activities so that a healthy and warm culture of sharing through trusts can spread further."

Hana Securities has also been focusing on expanding customer convenience, recently launching a new mobile trading system called Hana Securities V. The platform uses AI to analyze complex market conditions and investment information and deliver insights quickly and accessibly, curating market trends and key issues for investors. The company also signed a separate MOU with Upbit Global to cooperate on digital asset and financial projects, with plans to take a leading role in developing digital asset management business models and building related infrastructure and systems.