SK Broadband offers daily 20% discount coupons on B tv during chuseok holiday

SK Broadband is offering B tv subscribers a range of chuseok holiday benefits, including discounts on paid video-on-demand content and personalized content recommendations.

The company announced Monday it will run a "Daily Discount Coupon for Everyone" promotion through Sunday.

Subscribers can receive one 20% discount coupon per day for use on paid VOD content. The promotion, which began Friday, allows users to collect up to 10 coupons over the course of the event.

The coupons can be applied to a wide range of titles, including the live-action film "Moana," "Toy Story 5," "Sarangeui Hachuphing: Gorae Boseokui Jeonseol" and "OK Madam 2." Customers who purchase eligible titles can also earn additional B Cash rewards, with a maximum accrual rate of 22 percent.

The platform is also offering personalized curation tailored to family composition and age-group preferences. A dedicated "Chuseok Discovery" hub lets users browse popular content at a glance, including annual box office rankings, this year's comeback hits and top animated titles.

The mobile B tv app supports a continuous-viewing feature that lets users pick up where they left off on their set-top box while traveling home for the holiday. The app also recommends content based on user profile data and viewing history. Customers who link their mobile B tv account will receive 1,100 B Cash points separately from the discount coupons.

"No matter how much great content is out there, the platform's role is ultimately to find and surface what each customer wants first," said Park Cham-sol, SK Broadband's platform director. "We've made it so that turning on B tv is all it takes for the whole family to instantly find what they want to watch, anywhere and anytime — and with the added discounts, we hope everyone can enjoy the holiday without any worries."

Meanwhile, SK Broadband operates "B tv+ max," an expanded version of its existing monthly subscription product "B tv+" that adds content from the three major terrestrial broadcasters. The service offers more than 300,000 titles spanning terrestrial, general programming, cable, film and children's content, along with 255 live channels, and supports AI-powered personalized recommendations based on viewing history and usage patterns.