Open to NCsoft account holders through Sept. 30
Checklist missions cover vehicle inspection, cabin ventilation
Prizes include air fresheners and fuel additives; discount coupons also available
Gift-sending feature lets users send products without entering recipient's address
Bullsone has partnered with NCsoft to launch a promotion targeting drivers preparing for long-distance chuseok travel, combining vehicle inspection with cabin care.
Gras, Bullsone's automotive fragrance brand, announced Monday that it is running a "Fragrant Chuseok" promotion with NCsoft through Sept. 30.
Any user with an NCsoft account can participate. Those who complete the "MY CAR Checklist" mission on the event page — covering vehicle inspection, cabin ventilation and fragrance management — receive a "safe driving key" that can be used to enter prize draws.
Prizes include three types of car air fresheners — among them the Gras Signature Diffuser and a leather vent clip freshener — as well as the fuel additive Bullsone Shot Every Shot. The air fresheners are available in limited daily quantities, with winners notified immediately. One hundred winners will be drawn from all entries for the Bullsone Shot Every Shot.
Users who complete the mission on the first day will also receive a 7,000-won discount coupon valid on purchases of 30,000 won ($22) or more at the Gras online store.
The Gras Signature Diffuser and leather vent clip freshener feature scents co-developed with French fragrance company MANE. The diffuser uses a diatomite diffusing element, while the vent clip freshener combines leather and metal materials.
Bullsone Shot Every Shot is a fuel additive used at the pump, sold in packs of eight for both gasoline and diesel vehicles. During the promotion period, Bullsone is also running a holiday gift set sale on the Gras online store, bundling air fresheners and fuel additives.
An online gift-sending feature is also available, allowing users to send Gras and Bullsone products to others without entering the recipient's address.
"This collaboration was designed to help NCsoft users review the vehicle care items they need for the journey home through the checklist, and to make it easy to prepare holiday gifts with a range of benefits," a Bullsone official said. "We hope everyone uses the Gras Signature products and Bullsone Shot Every Shot to take care of both the atmosphere inside their car and their engine, share their feelings with family and friends, and enjoy a more joyful and fragrant chuseok."
Meanwhile, Bullsone has been expanding its vehicle care service offerings. Its B1 Bullsone Car Care subsidiary began operating an "all-in-one vehicle care package" this month — providing polishing and glass coating in a single service — at around 260 stores nationwide for new Genesis vehicle customers.
kwater@heraldcorp.com
