Actor-YouTuber Lee Hae-in announces end to revealing content, reshapes 1.4 million-subscriber channel

Actor and YouTuber Lee Hae-in has announced she will stop producing revealing content.

Lee posted a video Sunday to her YouTube channel "EZ" titled "Why did I abandon a 1.4 million-subscriber channel?"

"I'm going to wind down the piano channel that had 1.4 million subscribers — not delete it entirely," she said. "Those who enjoyed watching me play piano in sexy outfits will probably feel a little disappointed."

She added that she wanted to express her gratitude to those viewers.

"It's a channel that holds all my joys and sorrows, but for the past year or two I kept asking myself how long I could keep up the sexy concept," Lee said. "From now on, I'll fill it with paid content featuring the stories of small-business owners."

"I felt a great sense of fulfillment while filming and editing a few of those stories," she said. "I want to keep making videos that are useful to someone and become a creator who can share real information."

Lee said she wanted to shift her focus outward. "I'm grateful to have grown with so much love. I started thinking about building a channel that points toward others — there are so many people out there with great products they can't sell because they lack exposure, hidden gems waiting to be discovered."

She went on to say, "If we pool our earnestness and deliver it to 1.4 million subscribers together, I think we'll see genuinely good results. I received more love than I deserved, and it was a happy time. Just as I once stood up on my own, I'll reach out my hand — I hope we can build something great together."

Born in 1986, Lee made her debut in a commercial in 2005 and became more widely known through appearances on Mnet's "Ajjilhan Sogaeting" in 2007 and tvN's "Rollercoaster — Men and Women" in 2010.

She later worked as a broadcaster on AfreecaTV before turning to YouTube full time in 2020. Last year she drew public attention when she revealed she had purchased a building worth 4 billion won ($3 million).

Lee built her following with videos of herself playing piano in lingerie, which went viral and led her to produce increasingly explicit content.

Those videos helped her reach 1 million subscribers, but she has since set them all to private.