Lotte Department Store makes industry-first appearance at social value festival

Lotte Department Store announced Monday it will participate in the Korea Social Value Festa, hosted by the Korea Chamber of Commerce and Industry, marking the first time a department store has joined the event.

The event runs Monday through Tuesday at COEX in Samseong-dong, Seoul. Lotte Department Store will operate an experiential booth featuring content tied to its social contribution campaigns Rejoice and Re:Earth.

The Rejoice campaign, launched in 2017, promotes self-esteem and encourages people to pursue challenges. The exhibition zone will screen videos featuring the voices of counselors and program beneficiaries. Visitors will also receive a daily psychological prescription kit.

The Re:Earth campaign zone, running since 2021, will sell upcycled goods — five product types in all, including tote bags, card holders, pouches and chilling bags made from recycled banners and other discarded materials. All proceeds will be donated to a carbon neutrality school forest project. The first 2,000 visitors to complete an environmental quiz game will also receive a hands-on upcycled keyring-making experience.

"We will work to grow Lotte Department Store's Rejoice and Re:Earth into social contribution activities that represent Korea," said Lee Seong-hyeon, head of Lotte Department Store's communications division.