Nexen Tire brings motorsports experience to Everland

Nexen Tire announced Tuesday it is participating in "Whateverland Series: Final Lap," a motorsports-themed event running at Everland through Oct. 31, offering visitors a hands-on experience at the theme park.

The event builds on a partnership between Nexen Tire and Samsung C&T's resort division that began in 2023, when the two companies co-hosted the Nexen Tire Speedway Motor Festival. The collaboration aims to bring the energy of motorsports — typically confined to racing circuits — to a wider audience through cultural and exhibition content at the theme park.

During the event, Nexen Tire will operate a "Tire Rolling Challenge" at Everland's Global Fair Plaza, open to all visitors. Participants roll a tire toward a target goal, and those who complete the mission will receive a commemorative gift on a first-come, first-served basis.

Two products will be featured: the Nblue S and the Nblue 4Season 2. The Nblue S is a summer tire designed to reduce rolling resistance and improve wet-road braking performance. It is supplied as original equipment to major automakers for models including the Audi A3, Volkswagen Golf and BYD Dolphin Surf.

The Nblue 4Season 2 is an all-weather tire built for year-round use. It carries the 3PMSF certification for European winter tires, enabling stable driving on snow, and earned a Good rating in both the 2025 Auto Bild Allrad and 2024 Auto Bild sports car tire tests. Both products incorporate Nexen Tire's proprietary EV Route certification technology, which optimizes performance across electric and internal combustion engine vehicles alike.

"We prepared this event to offer theme park visitors an enjoyable experience, drawing on the long motorsports partnership we have built with Everland Speedway," a Nexen Tire official said. "We will continue to pursue a wide range of cultural marketing activities, including motorsports, so that customers can become familiar with Nexen Tire's technology — capable of handling diverse everyday driving conditions regardless of season or vehicle type."

Meanwhile, Nexen Tire has been strengthening ties with major domestic and international automakers to expand its market presence, including recently supplying original-equipment tires for Hyundai Motor's eighth-generation Avante.