Signiel Seoul, Busan earn Michelin Two Keys for second consecutive year

Lotte Hotels & Resorts announced Tuesday that Signiel Seoul and Signiel Busan have earned the Michelin Two Keys rating for the second consecutive year, making the Signiel brand the only Korean hotel brand to have all its properties recognized in back-to-back years.

The Michelin Keys is a hotel rating system introduced by the Michelin Guide to evaluate properties worldwide. The Two Keys designation is awarded to hotels that offer "an exceptional stay."

Signiel Seoul occupies floors 76 through 101 of Lotte World Tower, offering sweeping views of central Seoul and the Han River. The hotel has built its luxury hospitality offering around personalized service, fine dining and differentiated experiences such as its Salon de Signiel program.

Global demand has been growing. Foreign guest numbers at the Seoul property rose about 20 percent year-on-year in July and August, while room sales climbed roughly 15 percent over the same period, reinforcing its standing as a global luxury destination.

Signiel Busan draws on maritime-inspired interior design and unobstructed ocean views to blend local Busan character with luxury hospitality, offering guests a differentiated experience rooted in the city's identity.

The Busan property also saw foreign guest numbers jump about 60 percent year-on-year in July and August, with average stays running three to four nights, reflecting strong growth in global customer demand. Packages tied to cultural performances sold out immediately upon release, signaling wide appetite for immersive, extended-stay content.

Chaoran, the Chinese restaurant inside Signiel Busan, has been selected as a Michelin Guide Selected Restaurant for three consecutive years since 2024. The hotel plans to deepen its position by developing content that brings together Busan's natural scenery, culture and culinary scene.

"Being selected for the Michelin Two Keys for two consecutive years is meaningful not only as recognition of each hotel's individual strengths, but also as an affirmation of the service and hospitality values that Signiel stands for," a Lotte Hotels & Resorts official said. "We will continue to raise our competitiveness as the leading luxury hotel brand in Korea."