The Korea Professional Golf Association announced Tuesday it has signed an official sponsorship agreement with The HQ, the exclusive importer of Chinese premium baijiu brand Moutai in South Korea.
Under the deal, Moutai will serve as the official baijiu of the KPGA Tour and as the title sponsor of the "Top 10 Finish" category. The brand will also supply banquet drinks for the official pro-am and awards ceremony at the season-ending KPGA Tour Championship. The HQ plans to run collaborative marketing initiatives alongside this, including special sales programs for KPGA members.
"We hope this sponsorship contributes, even in a small way, to the development of men's professional golf in Korea," The HQ CEO Woo Su-han said. KPGA Managing Director Kim Jin-hyung said the association would "actively cooperate to generate positive synergy for both sides."
Moutai is a sauce-aroma baijiu produced in Maotai Town, Guizhou Province, China. The HQ handles its official import and retail distribution in South Korea.
yjc@heraldcorp.com
