Musinsa Standard teams up with hip-hop artist NOWIMYOUNG

Musinsa Standard announced Wednesday that it is partnering with hip-hop artist NOWIMYOUNG to release a Musinsa-exclusive edition.

The collaboration was conceived to bring Musinsa Standard's style to young consumers in Korea and abroad. The brand is launching the "NY Drawers 3-Pack," a Musinsa edition developed with NOWIMYOUNG that incorporates the artist's design elements into the graphics and details.

The partnership also includes an art piece reimagining Musinsa Standard's signature "City Leisure" collection. The brand's flagship "Light Down Jacket" and "Curved Pants" were deconstructed and reassembled into a new work, with only three sets produced to underscore their rarity. One set will be kept by NOWIMYOUNG, one will go to a raffle winner, and the third will be displayed at the "Musinsa Standard 2026 Winter Preview" for the general public.

"We will continue to present collaborations and content that showcase Musinsa Standard's various lines, including City Leisure, in more engaging ways," a Musinsa Standard official said.