Samsung C&T fashion arm marks SSF Shop's 11th anniversary with half-price coupons

Samsung C&T's fashion division announced Monday that it will hold a promotional event to mark the 11th anniversary of SSF Shop, its premium fashion and lifestyle platform.

Running from 10 a.m. Monday through 9:59 a.m. on Oct. 13, the promotion features a "Daily Random Gift" event offering coupons of up to 50 percent off every day. Customers can also receive an "unlimited coupon pack" with 5 percent and 11 percent discount coupons as part of an event celebrating memories made with SSF Shop.

A cashback event will return up to 10 percent of purchase amounts as membership points during the promotion period. A separate cashback offer covering 20 brands will return 11 percent of purchase amounts, with both events capping refunds at 110,000 points.

Each day at 10 a.m., special deals will be offered on about 1,300 items handpicked by brand merchandise planners. The lineup includes "Super Deal," featuring new fall-winter arrivals at competitive prices, and "Category Day," a rotating series of deals spanning outerwear, tops, bottoms and accessories.

SSF Shop's live commerce channel, "Sesapae Live," will also run a relay broadcast series. Maison Kitsuné goes live Monday, followed by Juun.J on Tuesday, COS on Thursday, Lacoste on Oct. 6, Casamia on Oct. 8 and Beaker on Oct. 12. A curated section spotlighting lightweight padded jackets — a fall-winter staple — will also be available throughout the event.

Launched in 2015, SSF Shop is South Korea's leading premium fashion and lifestyle platform with about 8 million members. The platform has been expanding through active brand curation, AI-powered product recommendations and enhanced styling suggestion services, positioning itself as a personalized premium shopping destination.

"SSF Shop will continue to offer differentiated brand curation and an evolving shopping experience, cementing its place as the trusted fashion and lifestyle platform of choice for customers," said Park Hyung-min, head of online operations at Samsung C&T's fashion division.