Nongshim to showcase Shin Ramyun at SIAL Paris 2026

Nongshim announced Tuesday it will participate in SIAL Paris 2026, one of the world's largest food trade fairs, to raise the global profile of its Shin Ramyun brand.

SIAL Paris, launched in 1964, is held every two years and is considered one of the world's three major food trade fairs alongside Germany's Anuga and Japan's Foodex. This year's edition runs Oct. 17–21 at Paris Nord Villepinte in France.

Nongshim plans to operate a Shin Ramyun booth at the event, which is expected to draw about 280,000 food industry professionals and consumers from around the world, spreading Korean spicy flavors and conducting K-food diplomacy.

The booth will introduce Shin Ramyun Rosé to the European market for the first time. A dedicated tasting area will also be set up so consumers and buyers can sample the product.

Alongside this, Nongshim will display a range of ramyun products — including Shin Ramyun, Shin Ramyun Kimchi Bokkeummyun, Chapagetti, Neoguri and Sun Ramyun — as well as its health supplement Lifill. The company will also hold export consultations targeting buyers in Europe and other global markets.

Nongshim will also, for the first time in the fair's history, simultaneously operate a cooking booth in the outdoor plaza outside the exhibition hall, making it the first point of contact with Shin Ramyun for arriving visitors. The outdoor booth will prepare and serve Shin Ramyun Tumba on the spot.

During the fair, Nongshim will run its first "Shin Ramyun Bunsik" pop-up along the Seine River in Paris.

The pop-up will serve Shin Ramyun prepared in the style of "Han River ramyun," with visitors able to add local specialties from major French regions — including Normandy, Alsace and Provence — as toppings.

A photo zone set against the Eiffel Tower will also be available, letting visitors take commemorative photos with Shin Ramyun and introducing Korean ramyun culture to local consumers in a more approachable way.

Nongshim Chief Executive Cho Yong-chul will personally lead operations at SIAL Paris. "We will expand consumer touchpoints from inside and outside the fairgrounds all the way to the Seine River, offering a new Shin Ramyun experience to food industry professionals and consumers around the world, and further elevating the standing of Nongshim and Shin Ramyun in the global market," Cho said.