Musinsa enters wellness wear market with 'Recovery' collection

Musinsa Standard is entering the wellness wear market.

Musinsa announced Tuesday that it is partnering with global textile company Hyosung TNC to launch a "Recovery" collection under the Musinsa Standard label.

The new products are made with MEDIQ™, a functional fabric co-developed with Hyosung TNC. The material uses ceramic-infused yarn that emits far-infrared rays, a performance property certified through testing by the Korea Far Infrared Association.

The fabric blends cotton and modal for a soft feel with moisture absorption and breathability, while a triple-layer structure that traps fine air pockets between layers delivers both lightness and warmth.

The collection launches in men's and women's lines, built around mix-and-match sets that include a hooded zip-up, short-sleeve T-shirts, pants and five-inch shorts. Prices range from 29,900 won to 69,900 won ($52), and the collection is available through the Musinsa online store.

Musinsa said it took note of a lifestyle shift among younger consumers who increasingly treat rest and recovery as essential daily values.

"The significance lies in the fact that we collaborated from the yarn-development stage to realize the right material, then added Musinsa Standard's own design and construction to deliver a product that is both functional and wearable every day," a Musinsa Standard official said. "We will lead the wellness wear market, which holds strong growth potential."