CJ OnStyle launches French organic skincare brand Les Poulettes in South Korea

CJ OnStyle announced Wednesday that it will introduce Les Poulettes, a French premium organic skincare brand, to South Korea for the first time.

The company will showcase the brand's flagship product, the Haute Skin Renewing Cream, on its signature program the Choi Hwa-jung Show at 8:25 p.m. Wednesday. CJ OnStyle plans to use the launch to introduce the French "skin minimalism" slow-aging beauty trend — a single-product approach to caring for the face, neck and décolleté.

Les Poulettes was built around the skincare expertise of French women and is sold through premium channels in France, including the iconic Printemps department store in Paris, organic specialty stores and esthetic salons. The brand holds Cosmos Organic certification from Ecocert as well as Cosmébio organic certification, and applies French certification standards to its ingredients, manufacturing and packaging.

The Haute Skin Renewing Cream — known in France as the "inner skin cream" — is formulated with oat extract organically grown in the Auvergne region of France. It is a dual-function cosmetic targeting both wrinkle improvement and skin brightening, and is used in professional esthetic settings.

To mark the launch, the Choi Hwa-jung Show will offer a set of five Haute Skin Renewing Creams at a 50 percent discount. Les Poulettes also plans to expand its South Korean product lineup to include serums and other items.

"We want to share the skincare expertise that French women have built over generations with Korean consumers, who have a deep passion for and high standards in beauty," a Les Poulettes representative said. "We hope people will experience the Parisian slow-aging routine of caring for your skin with just one cream."