Jeep names KLPGA golfer Seong Yu-jin ambassador for new Grand Cherokee L

Jeep has named Korea Ladies Professional Golf Association Tour player Seong Yu-jin as the official ambassador for the new Grand Cherokee L, delivering the first vehicle in Korea at its Ilsan showroom on Monday, the company announced Wednesday.

Born in 2000, Seong joined the KLPGA in 2018 and currently competes on the KLPGA regular tour under Daebang Construction. She has four career victories, including one major title, and has remained in strong form this season, finishing runner-up at the HiOne Resort Women's Open.

Over the next year, Seong will drive the new Grand Cherokee L to tournaments, training sessions and in her daily life, while collaborating with Jeep on a range of brand activities and content.

The new Grand Cherokee L is Jeep's flagship three-row premium SUV, recently updated with sharper performance, a refined design and improved ride comfort. Its 3,090-millimeter wheelbase and cargo capacity of up to 2,395 liters provide ample room for golf bags and other equipment.

All seats are fitted with premium Palermo leather, and the vehicle comes equipped with active noise control, heated and ventilated front seats with power massage, and a McIntosh premium audio system with 19 speakers — features designed to keep athletes comfortable and rested between tournaments and training.

"Seong Yu-jin has forged her own path through consistent effort and determination, which aligns well with the spirit of challenge that Jeep stands for," Stellantis Korea CEO Bang Sil said. "We hope the new Grand Cherokee L will be a reliable partner supporting her next chapter."

Seong said she was glad to enjoy the Jeep lifestyle again with a vehicle that combines bold design, generous space and a comfortable ride. "I have fond memories of driving the Jeep Grand Cherokee during my LPGA days and achieving great results," she said. "I look forward to making new memories with the Grand Cherokee L."

Meanwhile, Stellantis Korea has been stepping up its marketing efforts to expand customer touchpoints, recently opening integrated Jeep and Peugeot showrooms — branded Stellantis Brand House — in the Gangnam and Seocho districts of Seoul, key markets for imported vehicles.