The Korea Hanwoo Association ran a promotional booth at a chuseok K-Festival held at Central Market in Hong Kong from Sept. 22 to Sept. 27, hosting a range of events to raise the profile of premium hanwoo beef and offer visitors hands-on tasting experiences, the association announced Wednesday.
According to the association, the Korea Agro-Fisheries and Food Trade Corporation (aT) and the Korean Chamber of Commerce in Hong Kong (KoCham) co-hosted the event. The association used its booth to carry out consumer-engagement marketing tied to hanwoo sales.
jun@heraldcorp.com
