Continental Tire runs October customer event on Naver Store

Continental Tire announced Thursday that it will run a customer event throughout October at its official Naver Store, offering rewards based on review submissions and purchase quantities.

The event runs through Oct. 31 and covers all products listed on the store. Key models included are the ExtremeContact XC7, ExtremeContact DWS06+ and AllSeasonContact 2.

Customers who purchase two or more tires during the event and submit a review will receive Naver Pay points based on the type of review — 10,000 points for a text review and 20,000 points for a photo review.

A separate benefit is available for customers who purchase four or more tires. Those who submit a designated Naver form after their purchase will receive a piece of clothing from the "2026 F/W Continental × Dynafit" collaboration collection, valued at 80,000 won ($59).

The clothing is from a 2026 fall/winter collaboration collection that Continental Tire recently launched with global sports brand Dynafit. The two companies have been building consumer touchpoints through various activities, including an official partnership at the 2026 Dynafit Taebaek Trail in September and a collaborative pop-up store at Lotte Premium Outlets' Giheung location.

"Through this event, we wanted to offer more diverse benefits to customers who purchase tires online," said Niko Kyriazopoulos, head of Continental Tire Korea's replacement tire division. "We will continue to engage with customers across various channels to make Continental Tire more accessible."

Meanwhile, Continental Tire has been stepping up its efforts to strengthen its eco-friendly technology, recently succeeding in developing a concept tire that raises the proportion of recycled materials to about 43 percent while still achieving the highest rating in the rolling resistance category under the EU tire label.