Shinsegae outlets launch 'Super Golden Week' event

Shinsegae Simon will hold its "Super Golden Week" event at its premium outlets in Yeoju, Paju, Busan and Siheung from Friday through Oct. 11.

The event is designed to capture demand for autumn outings and fall-winter shopping during the early October holiday period. Participating brands across luxury, sports, outdoor, men's fashion, casual and children's categories will offer additional discounts and special-price products. Customers looking to stock up early on winter outerwear such as padded jackets and coats will also find dedicated deals.

At Yeoju Premium Outlets, luxury brands including Maison Margiela, Tom Ford and Burberry are among the highlights. Stone Island, Herno and Thom Browne will discount fall-winter items including padded jackets, while Lululemon will offer additional savings. Off/Out will sell Hoka, Saucony and Norda products at up to 70 percent off.

At Paju Premium Outlets, outdoor brands including National Geographic, Eider and Timberland will hold discount events. Levi's will sell popular items at a flat price of 10,000 to 50,000 won.

Busan Premium Outlets will run a "Men's Week" promotion offering up to 40 percent off men's fashion brands. Brunello Cucinelli will apply an additional 20 percent discount on top of outlet prices across all items, while Armani, Theory Men, Tumi and Song Zio Homme will offer an extra 10 percent off.

At Siheung Premium Outlets, Nike will offer an additional 20 percent discount on all products. Under Armour will give 40 percent off purchases of two or more items, and Adidas will offer 30 percent off on two or more items. Handsome brand stores will feature enhanced discounts on outerwear.

Benefits for international customers are also available. To mark China's National Day holiday in early October, the outlets are running payment promotions for Alipay and WeChat Pay users. Customers spending 1,500 yuan ($224) or more via Alipay receive an instant 60-yuan discount, while those spending 1,000 yuan or more via WeChat Pay receive an instant 50-yuan discount.

A Samsung Card gift event will run from Oct. 9 through Oct. 11. At Yeoju, customers spending 600,000 won or more receive a 20,000-won Shinsegae gift certificate, and those spending 1 million won or more receive a 30,000-won certificate, on a first-come, first-served basis. At Paju, Busan and Siheung, purchases of 400,000 won or more come with a 10,000-won certificate, and purchases of 600,000 won or more with a 20,000-won certificate, also on a first-come, first-served basis.

"We have prepared a range of benefits so that customers can enjoy both an autumn outing and shopping at our premium outlets as the season fully arrives," a Shinsegae Simon official said.