CJ OnStyle launches 'On Kids Pass' children's shopping membership at 990 won a month

CJ OnStyle announced Friday the launch of On Kids Pass, a paid membership service priced at 990 won a month and tailored to its children's and infant shopping category.

On Kids Pass gives customers monthly discounts and reward credits on children's and infant products. It marks the first time CJ OnStyle has offered a recurring-payment membership focused on a single product category.

Members receive up to 2,000 won in monthly reward credits — more than the subscription fee itself — along with two 4,000-won discount coupons redeemable on children's and infant products. The service also returns 3 percent of each purchase in that category as reward credits, up to a maximum of 10,000 won ($7) per month; credits are issued after delivery and can be applied to future purchases. New subscribers who sign up during October can access the service for just 100 won in their first month.

To mark the membership launch, CJ OnStyle will also run a "One Day Only" flash sale through Oct. 31, featuring a new set of discounted children's and infant products each day alongside membership discount and reward benefits.

"We took note of the growth in the children's and infant category amid rising demand from 'gold kids' households — families that concentrate spending on a single child," a CJ OnStyle official said, describing the service as a strategy to convert repeat-buying parents into loyal customers. Sales in CJ OnStyle's children's and infant product segment rose roughly 160 percent in the first half of this year compared with the same period last year.

CJ OnStyle said it plans to introduce personalized features, including product recommendations tailored to a registered child's age, to support shopping at each stage of a child's development. Starting in November, the company also intends to operate a members-only secret store exclusive to On Kids Pass subscribers.