"It was my first time visiting DDP, and I even got a musical ticket just for subscribing on YouTube — I'm so happy. I'll keep watching the videos and make sure to catch the musical soon."
— A winner in her 60s who received a musical ticket
Laughter filled the Real Estate360 booth at Herald Money Festa 2026, held Friday and Saturday at DDP Art Hall 1 in Jung-gu, Seoul. Real Estate360 is The Herald Business's YouTube channel dedicated to real estate investment and personal finance, covering market trends, real estate policy, development news and the construction industry.
The booth ran a prize draw in which visitors who subscribed to the YouTube channel could pull from a capsule-toy machine for a chance to win gifts. Prizes included a Medicube Age R Booster Pro, a Folio calf massager, a CJ Group prepaid card and a 119 Leo card wallet.
Han Sang-hyun, 29, who arrived at the booth early Saturday morning, won a functional T-shirt. "I just subscribed and got such a great prize — I'm really happy," he said. "I'll wear it every day." He added that he had come because he works in finance, but that the event had sparked a new interest in real estate.
Lee Jae-yun, a man in his early 50s who won a CJ Group prepaid card worth 30,000 won ($22), said he had not expected much when he arrived. "I can't believe I got such a good prize," he said. "Today's forum has made me want to watch Real Estate360 videos regularly, and I'm planning to tell my friends about it." He also recommended the event to others, calling it "a great forum for people in their 50s and 60s who are interested in the economy."
A staff member at the Real Estate360 booth said every visitor gets a little nervous pulling from the machine, but that the practical prizes — including folk village tickets and card wallets — leave people of all ages satisfied. "A visitor who came on Friday told us the booth was friendly and the prizes were high quality, and said she would start watching the Real Estate360 YouTube channel regularly," the staff member said.
Meanwhile, this year marks the third edition of Herald Money Festa. Held under the theme "Money Rebalancing: Recalibrating the Weight of Your Assets," the event continues through Saturday afternoon. It features 22 lectures by experts spanning real estate, shares, ETFs, virtual assets, tax savings and inheritance planning.
shy@heraldcorp.com
