Hundreds visit over two days, completing IBK's inclusive finance message
Bank introduces 1 trillion won 'good-rate' loan for low- and mid-credit borrowers
"Thank you, IBK." "We support Industrial Bank of Korea for leading the way in inclusive finance."
One wall of the Industrial Bank of Korea booth at Herald Money Festa 2026, held Saturday at Dongdaemun Design Plaza's Art Hall 1 in Seoul, was blanketed in colorful Post-it notes written by visitors. Messages cheering on the bank's products and inclusive finance efforts were visible throughout — among them, "Love the mid-credit bonds" and "A bright new hope — love it."
Industrial Bank of Korea ran an interactive event at the festival centered on "ON-IBK," its brand campaign image carrying the message of helping the financially underserved and "making the whole world warmer." Visitors were invited to write their own words of support for the bank's inclusive finance work. Over two days, hundreds of visitors passed through the booth, filling the wall with personal messages that together completed the brand's theme.
The booth also introduced the IBK Good-Rate Inclusive Loan, a product designed to ease the financial burden on low- and mid-credit borrowers. Targeting individuals whose personal credit scores fall in the bottom 50 percent, the loan program has a total supply of 1 trillion won ($736 million).
The loan carries a flat annual interest rate of 4.9 percent, with no complex preferential rate conditions. Borrowers aged 34 or younger receive an additional 0.2 percentage point discount, bringing their rate down to 4.7 percent annually. The maximum loan amount per individual is 20 million won, repayable over up to 10 years in installments — a structure designed to reduce both interest costs and repayment pressure.
Industrial Bank of Korea went beyond simply explaining its product, linking the ON-IBK campaign to the on-site event to spread the meaning of inclusive finance. The bank aimed to let visitors themselves complete the message: that finance can be a genuine source of strength for those who need it and can make everyday life a little warmer.
As Post-it notes accumulated one by one, the booth wall filled with the ON-IBK message — much like the note left by one visitor that read, "We support Industrial Bank of Korea for leading the way in inclusive finance."
Now in its third year, Herald Money Festa ran Friday and Saturday at Dongdaemun Design Plaza's Art Hall 1 in Seoul under the theme "Money Rebalancing: Recalibrating the Weight of Assets." More than 30 companies, including commercial banks and construction companies, took part and introduced their key financial products and services.
rim@heraldcorp.com