Digital content added to hometown love donation gift lineup — Pinkfong and Eastgames products selected
Differentiated from traditional local specialty gifts, the move leverages Seocho-gu's status as the nation's first AI special zone to meet demand from donors in their 30s and 40s
"We will raise satisfaction and breathe new vitality into the community through differentiated gift development and substantive fund projects."
Seocho-gu District Mayor Jeon Seong-su announced that the district has become the first in the country to introduce digital content as gifts under the Hometown Love Donation program, partnering with local digital companies to launch the new offerings.
The move reflects demand from younger donors — particularly parents of infants and toddlers in their 30s and 40s, who account for about 80 percent of Hometown Love Donation participants — and draws on the district's AI and digital industry base to offer gifts that stand apart from the traditional local specialty products that have dominated the program. The addition is expected to highlight Seocho-gu's identity as home to an AI special zone while giving donors a broader range of choices.
In July, the district's Hometown Love Donation gift selection committee reviewed and approved two new additions: a three-month Pinkfong Plus membership from The Pinkfong Company, and in-game items for Cabal Online and Cabal RED from Eastgames.
Pinkfong Plus is a membership service with about 9 million monthly active users that provides unlimited access to more than 30 Pinkfong play-and-learn apps, while the Cabal Online and Cabal RED in-game items are digital products aimed at online gaming enthusiasts. The new offerings expand the gift lineup beyond existing options such as Seocho Love gift certificates and ceramics.
The selected gifts will be available through Gohyangsarang e-eum, the official online platform for the Hometown Love Donation program. Donations to Seocho-gu of up to 100,000 won qualify for a full tax deduction, and donors may choose gifts worth up to 30 percent of their contribution.
Building on this launch, the district plans to extend participation to a wider range of AI and ICT companies in the area and pursue multilateral cooperation, including memoranda of understanding to foster public-private growth. The district also intends to support local businesses and stimulate the local economy while channeling donations into community fund projects in education, culture and welfare that residents can directly benefit from.
"It is meaningful to be able to introduce new digital content gifts by linking Seocho-gu's AI and digital industry base with the Hometown Love Donation program," Jeon said. "We will continue to develop differentiated gifts and pursue substantive fund projects to raise donor satisfaction and build a virtuous cycle that drives local economic revitalization and community development."
seouldream01@heraldcorp.com
