Paris Baguette announced Tuesday that it has opened its eighth store in the Philippines, the Glorieta location, in Makati.
Makati is the Philippines' premier business and commercial hub, home to global corporations, financial institutions and shopping malls. The area draws a large base of working professionals and young consumers with strong purchasing power and a keen appetite for new consumption trends.
Paris Baguette entered the Philippine market in April 2024 with the opening of its first local store at Mall of Asia. The Glorieta opening brings its total Philippine store count to eight. Last year, the brand also opened a location at Terminal 3 of Ninoy Aquino International Airport, the country's main gateway.
The store offers meal items inspired by Korean cuisine alongside bakery and dessert products made with local Philippine ingredients. Key meal options include grilled chicken galbi, minced pork galbi and Spam kimchi fried rice. A Philippines-exclusive ube Parmesan Basque cheesecake is also on the menu.
"We will continue to introduce products and services that reflect the tastes and lifestyles of local consumers, and strengthen our brand presence through close communication with our customers," a Paris Baguette official said.
siuu@heraldcorp.com