30 British Museum masterworks come to Samsung Art Store

Thirty of the British Museum's most celebrated works are now available through Samsung Art Store, the art subscription service exclusive to Samsung TVs.

Samsung Electronics said Wednesday the new "British Museum Collection" was curated to showcase the finest landscape paintings from Britain's 19th-century artistic golden age.

Works by John Constable, a master of British landscape painting, include "Willy Lott's House" and "Flatford Mill." Paintings by Joseph Mallord William Turner — known for his innovations in light and color — are also featured, among them "Storm (Shipwreck)" and "The Colosseum, Rome."

The collaboration builds on a close partnership between Samsung Electronics and the British Museum. Samsung Electronics is an official corporate partner of the special exhibition "Korea: 2000 Years of Creativity," which opened at the British Museum on Thursday.

Samsung Art Store, which showcases works from leading museums and artists around the world, offers more than 5,000 masterpieces in 4K resolution. In December last year, it partnered with the National Museum of Korea to launch the "Lee Kun-hee Collection," making 20 representative Korean works available free of charge.

The British Museum Collection can be viewed across Samsung's full Art TV lineup, including the OLED (SH95) model released this year, as well as The Frame, The Frame Pro, Micro RGB and Neo QLED.

Samsung TVs feature anti-reflection technology that scatters light across multiple angles and directions, allowing artwork to be rendered in sharp detail even in bright sunlight or well-lit rooms without interference from glare.

"Samsung Electronics is committed to using technology to help more Samsung TV users easily access world-class art," said Lee Gwi-ho, executive vice president of Samsung Electronics' Visual Display Business.

"We are delighted that audiences around the world can now enjoy the museum's renowned collection from the comfort of their own homes," said Lisa San Martin, director of commercial at the British Museum. "We hope this becomes an opportunity to rediscover beloved masterworks and, at the same time, encounter new ones in a meaningful way."