Parata Air unveils octopus perilla noodles as new in-flight signature dish

Parata Air announced Thursday that it is refreshing its signature in-flight menu and launching a promotional discount on pre-order meals to mark a new route, as the carrier steps up efforts to differentiate its onboard dining offerings.

The airline has revamped its signature perilla oil buckwheat noodles, sold through its paid in-flight service "Lounge on Board." The centerpiece of the update is an octopus topping, which adds a chewy texture to the dish's existing combination of nutty perilla oil and light buckwheat noodles.

The move follows the success of the carrier's signature abalone ramyun, which has become one of its most popular in-flight items. Parata Air said it plans to keep expanding its food options with the revamped noodle dish.

Ahead of the launch of a new Incheon–Shenzhen route on Nov. 9, the airline is also running a pre-order meal discount promotion. Parata Air plans to operate four flights per week — on Mondays, Tuesdays, Thursdays and Fridays — between Incheon International Airport and Shenzhen Bao'an International Airport in China.

Throughout October, international passengers can purchase two bibimbap options — a meat bibimbap and a tofu bibimbap — at a discounted price of 9,900 won, down from the regular 18,900 won. The meat bibimbap has consistently ranked as the top-selling in-flight meal since its launch in July.

"Time spent in the cabin is an important part of the travel experience, which is why we continue to introduce menu items that reflect Parata Air's own character," said Kim Gwang-su, an assistant manager on the airline's in-flight commerce team. "We hope the refreshed perilla oil buckwheat noodles and the bibimbap promotion for our Shenzhen launch add to the joy of travel."

Meanwhile, Parata Air is also planning to operate twice-weekly flights — on Mondays and Fridays — between Yangyang International Airport and Shanghai Pudong International Airport in China, starting sometime in December, as part of broader efforts to improve passenger convenience and expand the brand's reach.