Mercedes-Benz Korea runs October purchase consultation campaign with prizes for 220 customers

Mercedes-Benz Korea announced Thursday that it will run a "purchase consultation" campaign throughout October, offering prizes to 220 randomly selected customers who request a consultation through the Mercedes-Benz online store.

The company introduced its "Retail of the Future" (RoF) system in April, allowing customers to browse nationwide vehicle inventory and standardized prices on the online store, search for vehicles matching their preferred conditions, and submit consultation requests or proceed with purchases directly.

The campaign, held under the tagline "Start your Mercedes-Benz purchase at the online store," is designed to highlight the convenience of online purchasing alongside benefits such as online-exclusive models and monthly special campaigns.

Under the campaign, 215 customers who submit a purchase consultation request through the online store during October will be selected by lottery to receive one of three Mercedes-Benz Collection items — a mini travel bag, a car air freshener or a dark blue felt shopper bag. In addition, five customers who both submit a consultation request and take delivery of a vehicle within October will be drawn separately: one will receive a Lotte Hotel voucher worth 1 million won ($747), and the remaining four will each receive a Lotte Hotel gift card worth 700,000 won.

The online store's "This Month's Purchase Benefits" page is updated monthly with the latest sales conditions and promotional information. Mercedes-Benz Financial Services Korea will cover a portion of monthly payments for six months for customers who take delivery of eligible vehicles through its "MB-Sure" installment program through Oct. 31. Representative examples include monthly support of 350,000 won for the E 200 Exclusive, 450,000 won for the E 300 4MATIC, and 600,000 won for the GLE 450 4MATIC SUV and coupe, each for six months.

Meanwhile, Mercedes-Benz Korea is also pushing to expand the electric vehicle ecosystem. The company provided its upcoming "The All-New Electric CLA," set for release in the fourth quarter, for a "Plug and Charge" (PnC) demonstration event hosted by the Ministry of Climate, Environment and Energy at the Korea Electrotechnology Research Institute's Ansan branch on Wednesday.