Lotte On holds 'Onshoppe' festival to mark 30 years of online shopping

Lotte On (LOTTE ON), the e-commerce platform of Lotte Shopping, will hold its largest annual shopping event — the "Onsesang Shopping Festa (Onshoppe)" — from Oct. 12 to Oct. 21 to mark the 30th anniversary of online shopping in Korea.

Lotte On traces its roots to 1996, when it launched its online shopping business, and introduced the comprehensive internet shopping mall Lotte.com in 2001. In 2020, it relaunched as Lotte On, an integrated online shopping platform combining Lotte's online and offline retail capabilities. Over the past 30 years, the platform has evolved its online shopping experience in step with changing customer habits.

During the event, Lotte On will offer daily discount coupons of up to 20 percent through its "Onshoppe Coupon Pack." Three products featuring a 30 percent point rebate in honor of the anniversary will also be unveiled each day, spanning fashion, beauty, lifestyle and home appliances — including the YSL Candy Glaze Gloss Bomb, the Longchamp Le Pliage Original L and the Nespresso Vertuo machine.

A "Heritage Brand Week" will spotlight brands that have grown alongside Lotte On, with exclusive deals from MAC, Lancôme, Frosch, Kolon Family, Bean Pole Family, LF Family, Estée Lauder, Le Shop and UGG. A "30th Anniversary Onshoppe Mega Deal" will offer discounts of up to 84 percent on select products.

Lotte affiliates will also join the promotions. Through the "L.TOWN" section, shoppers can find deals on Lotte GRS Krispy Kreme Doughnuts Original Glazed Half Dozen, a Lotte Wellfood snack box priced from 10,000 won ($7), and Lotte duty-free partnership coupons. Customers who make purchases will also be entered into a prize draw featuring Oak Valley four-person golf rounds, two tickets to Charlotte Theatre, Lotte Hotel body wash and lotion sets, a Lotte Hotel x Pasteur milk cake and a Baemin gift card worth 30,000 won.

"This is an opportunity to look back on 30 years of shopping history — from Lotte.com to Lotte On — together with our customers, and to show the new possibilities that lie ahead," said Kim Eun-su, head of Lotte On's brand marketing team. "We hope customers will enjoy not only the pleasure of shopping but also the chance to discover new products and tastes."