Kolon Automotive wraps up Volvo EX90, ES90 pop-up at Gangdong The River Mall

Kolon Automotive, the official Volvo Cars dealer operated by Kolon Mobility Group, said Monday it had concluded its all-electric flagship pop-up exhibition, "MADE BY YOU & 90," at Gangdong The River Mall in Gangdong-gu, Seoul.

The pop-up ran for 10 days from Oct. 2 through Sunday on the first floor of Gangdong The River Mall, drawing about 7,000 visitors. The mall, which houses an IKEA store, is a major lifestyle hub in the Gangdong area and sees steady foot traffic from weekend shoppers and families.

Kolon Automotive said it organized the pop-up so that customers could experience Volvo's electric flagship models up close in an everyday setting, without having to visit a dedicated showroom.

On display were the EX90, an all-electric flagship SUV, and the ES90, an all-electric flagship sedan. Visitors could inspect both vehicles and receive guidance on configurations and purchasing options from Volvo sales consultants. A prize draw was also held for customers who registered during the event.

The ES90 is Volvo's first all-electric flagship sedan to feature an 800-volt electrical system and was officially launched in South Korea in July. In its twin-motor configuration, it offers a maximum range of 520 kilometers on a single charge. The EX90 is Volvo's next-generation electric flagship SUV and, along with the ES90, one of the core models Volvo Cars Korea has positioned at the heart of its domestic electrification lineup this year.

"We are grateful that so many people came out to experience the direction Volvo is taking with electrification, in a comfortable, everyday space," a Kolon Automotive official said. "We will continue to expand the ways in which we connect with our customers."

Kolon Mobility Group has operated dealerships for global premium brands along with more than 100 showrooms and service centers nationwide since it became the first company to import and sell BMW in South Korea in 1987. It is now building out a used-car value chain through Kolon Certified Pre-Owned, launched last year, and Autohub Selka, which it recently acquired.