Korea Advertisers Association names Hyundai Motor, LG CNS among top marketers of the year

The Korea Advertisers Association will hold the "2026 Korea Advertisers Convention" on Oct. 22 at the Westin Chosun Hotel in Jung-gu, Seoul.

Held under the slogan "New Possibilities Created by Freedom," the event will feature a special seminar examining shifts in the media and marketing landscape, followed by the KAA Awards ceremony.

The ceremony will bring together winners in three categories of the "Marketer of the Year Award as Chosen by Advertisers": brand, marketing strategy and marketing effectiveness.

Four winners were selected in the brand category: Hyundai Motor Group's PR planning team for the Gift Car PLAY ON campaign; LG CNS Brand Experience Strategy Team leader Yu Ji-yeon for "When Technology Meets People: Connection Leads to the Heart"; Samsung Electronics Korea's IMC Group CE division for the 2026 CE integrated Samsung AI newlywed home appliance campaign; and Dongwon Group's communications division for "Answering the Need."

The marketing strategy category goes to LG Uplus's brand marketing team for the Simplelab campaign and Kyung Dong Navien's brand communications team for the lifestyle air solution campaign "Our Home's Air Is Kyung Dong Navien."

The marketing effectiveness award goes to Ko Min-ji of Dong-A Pharmaceutical's advertising team for the Eol Baksa "Dream Combination" campaign. A merit award will go to former Kolon Vice President and former Korea Advertisers Association steering committee chairman Kim Seung-il.

The special seminar will feature presentations by Han Gyu-seop, a professor in the department of communication at Seoul National University; Lee Ji-eun, head of the IMC Group within Samsung Electronics Korea's marketing team; and Kim Min-cheol, head of the advertising team at Dong-A Pharmaceutical.

The final session will feature Kim Min-seok, head of Nielsen Korea's advertising vertical, and Lee Yu-jeong, head of its broadcasting vertical, who will discuss how AI is reshaping the advertising market and outline trends in the streaming industry.

Through the convention, the Korea Advertisers Association aims to share insights on the rapidly evolving advertising and media environment and bring together advertisers, broadcasters, ad agencies and academics to explore the future direction of the industry.