Lotte On launches POIZON fashion platform, offering unreleased sports products

Lotte Shopping's e-commerce platform Lotte On announced Wednesday it is launching POIZON, a leading Chinese fashion platform, on its service.

POIZON is a global fashion platform built around authenticity verification. The Lotte On POIZON store will carry products from sports brands including Nike, Adidas and Hoka that have not yet been released in South Korea.

Chinese rising brand Li-Ning will also be available on the store. Customers will be able to purchase Li-Ning's high-performance max-cushion running shoe, the Red Hare 9 Ultra — nicknamed "Red Rabbit."

A special launch promotion offering a 9 percent instant discount on all products will run through Oct. 21, coinciding with Lotte On's shopping festival "On Sesang Shopping Festa." Discount and free-delivery coupons will also be issued to customers who bookmark the store or make their first purchase.

Jeon Gyeong-du, head of Lotte On's B2B team, said the company has been expanding collaborations with global fashion platforms to help customers discover new brands and products that were previously hard to find, as Lotte On marks its 30th anniversary.