First-time Bithumb members eligible for up to 100x accumulation benefit
Bithumb announced Thursday that it has launched an "OK Cashbag Bitcoin Double Accumulation" service in partnership with OK Cashbag, automatically crediting users with bitcoin whenever they earn loyalty points.
The service, which began Wednesday, works by having OK Cashbag users opt into the partnership, after which bitcoin is credited automatically based on their point-earning activity. Users do not need to place a separate buy order or deposit additional funds — bitcoin accumulates through everyday spending.
The amount of bitcoin earned varies depending on whether a user is an existing or new Bithumb member. Existing members receive bitcoin worth 50 won for every 50 OK Cashbag points earned, with a daily cap of 100 won and a monthly ceiling of 3,000 won.
New members receive a benefit 100 times larger. Every 50 OK Cashbag points earned translates into bitcoin worth 5,000 won, with a daily maximum of 10,000 won ($7) and a monthly cap of 50,000 won.
Additional perks are available for new members. Those who complete at least one trade on Bithumb after agreeing to the partnership receive 20,000 OK Cashbag points. Combined with a 20,000-won new-member investment support bonus, the total package — including bitcoin accumulation benefits — can reach up to 90,000 won in value.
Bitcoin accumulation applies not only to point-earning activity within the OK Cashbag app but also to spending on affiliated credit cards and the prepaid OK Card. Points earned at restaurants, cafes, gas stations and movie theaters also trigger bitcoin credits.
"We want to give customers the experience of naturally building up virtual assets through daily life — grocery shopping, filling up the tank, watching a movie — without ever placing a buy order," a Bithumb official said. "Building on this partnership, we plan to expand the range of reward assets and affiliated partners to strengthen our position in the lifestyle rewards market."
Meanwhile, Bithumb ranked first in the digital asset exchange category of the 2026 Korean Customer Satisfaction Index survey, conducted by Korea Management Association Consulting.
kyoung@heraldcorp.com
