BYD teams up with Netflix for special test-drive event in Thailand

BYD has partnered with Netflix to host a special test-drive event called "BYD x Netflix: Test Drive the Worlds" at Bravo BKK in Bangkok, Thailand, running through Sunday.

The event, which began Saturday, combines immersive spaces inspired by popular Netflix series with test drives of BYD vehicles, offering visitors a blend of entertainment and automotive technology. The venue features experiential zones drawn from three globally recognized series — "Squid Game," "Stranger Things" and "Money Heist."

Attendees can explore spaces that reflect the atmosphere of each show while test-driving BYD's DM-i plug-in hybrid electric vehicle (PHEV) models. The three vehicles on offer are the BYD Seal 5 DM-i, BYD Sea Lion 5 DM-i and BYD Sea Lion 6 DM-i.

Among them, the BYD Sea Lion 6 DM-i is a midsize SUV equipped with BYD's proprietary Super Hybrid technology.

The model made its domestic debut in June and has since added an all-wheel-drive (AWD) trim with enhanced driving performance and premium convenience features, broadening customer options. For the Korean market, the front-wheel-drive trim carries an 18.3 kWh Blade Battery with an electric range of 70 kilometers, while the AWD trim is fitted with a 26.6 kWh Blade Battery offering a range of 93 kilometers.

Ke Yubin, general manager of BYD Thailand, said the collaboration with Netflix represents "an opportunity to explore new possibilities for brand experience in the automotive industry." He added that BYD aims to go beyond showcasing technological innovation in eco-friendly vehicles and instead connect cars with consumers' lifestyles through diverse experiences. "We are honored that Thailand has been selected as the first and only venue for this event, which combines world-class entertainment culture with a forward-looking mobility experience," he said.

Meanwhile, BYD Korea is running a nationwide fuel-efficiency challenge for the Sea Lion 6 DM-i through Oct. 31 to mark its 10th anniversary in South Korea, as part of a broader push to expand customer brand touchpoints through various marketing activities.