Enhanced benefits from 5 affiliated card companies through Sunday
Shinsegae Department Store announced it will hold Men's Week and Women's Week through Sunday.
More than 250 men's and women's fashion brands are taking part. Men's Week will showcase premium outerwear brands and season-defining products from popular labels. Women's Week participants Della Lana and Misha will each mark their 10th anniversary — Della Lana with a capsule collection and Misha with a new collection called "Drie." Customers who pay with a Shinsegae affiliated card can earn up to 7 percent in Shinbaek Reward benefits.
A "Sable & Mink Week" featuring nine brands — including Jindo Furs, Sabatier and Dongwoo Furs — will also run during the event. Purchases made with an affiliated card come with up to 10 percent back in Shinsegae gift certificates.
Select stores will host fashion pop-up shops. The Gangnam branch will hold the domestic launch pop-up of British lifestyle brand TWW, alongside pop-ups for women's wear brand Max Mara and shoe brand Epure. Daegu Shinsegae will open pop-ups for military and workwear brand Behavior and women's wear brands More Seoul and Efeller. Centum City will feature a padded jacket pop-up from CP Company and a pop-up for cashmere brand Shucashmere.
Shinsegae is also running a "5-mazing Card Festa" during the event, offering enhanced benefits through five affiliated card companies — Citi, Samsung, Shinhan, Hana and BC Baro. Cardholders can receive rewards, coupons and interest-free installment plans.
soho0902@heraldcorp.com