Hyundai Card launches 'Brand Store' on M-Mall, featuring Snow Peak, HAY and more

Hyundai Card has added a new shopping space to its members-only app, M-Mall, bringing together official brand stores from Snow Peak, HAY and other labels. The feature lets users browse products and content from their favorite brands in one place, complementing the app's existing product-based shopping format.

Hyundai Card unveiled the Brand Store section on M-Mall on Monday. The dedicated space within the app allows members to explore not only products but also brand introductions, related content and purchase benefits at each brand's official store.

The inaugural lineup includes Snow Peak, a premium camping and outdoor brand; HAY, a Danish lifestyle brand; Laboquet, a Swedish body-care brand; and Lansmir, a premium men's fashion brand. Hyundai Card said it plans to expand the roster of participating brands and content to reflect members' diverse tastes and lifestyles.

Hyundai Card revamped its earlier M Point Mall into M-Mall in January 2023, introducing features such as a personalized product recommendation section, a user feed for sharing product information, and a gifting function that lets members send items using M Points. The Brand Store builds on that foundation by adding a space where members can browse official storefronts organized by brand, rather than searching for individual products by category.

The Brand Store is accessible from the top of the M-Mall app. Selecting a brand takes the user directly to that brand's official store. Members can choose between browsing by product category, as before, or exploring by brand. Up to 100 percent of a purchase amount on M-Mall can be paid using M Points.

To mark the launch, Hyundai Card is running a promotional event through Nov. 9. All members who participate in a quiz event will receive a 10,000-won ($7) discount coupon valid exclusively in the Brand Store. The coupon can be applied to purchases of 50,000 won or more.

"Brand Store is a new shopping space that connects a wide range of brands with Hyundai Card members," a company official said. "We will continue to bring in more brands to showcase their distinctive products and content, so members can discover brands that match their own tastes."