BMW Korea provides X7, other vehicles for Miss Gee Collection fashion show

BMW Korea announced Monday that the Miss Gee Collection 2027 S/S Collection fashion show, in which it participated as an official partner, concluded successfully.

Miss Gee Collection, a high-end women's fashion brand led by designer Ji Chun-hee, held the 2027 S/S Collection show Thursday at the Seoul Arts Center's Music Fountain Plaza in Seocho-gu, Seoul.

BMW Korea has served as an official partner of the Miss Gee Collection fashion show since 2024, maintaining an ongoing collaboration between the two brands. For this season, the automaker provided a fleet of 10 vehicles — including the BMW X7, its flagship luxury Sports Activity Vehicle — to transport key guests in comfort and style.

The BMW XM was also on display at the venue, drawing attention from visitors. The XM is the first model in the M high-performance lineup to feature a plug-in hybrid system, combining the bold and distinctive design characteristic of BMW M with the powerful driving performance of the M hybrid drive system.

BMW Korea operates the BMW Excellence Club, an exclusive membership service for owners of BMW's top-tier luxury lineup. Members receive invitations to domestic and international events — including VIP access to the Cannes Film Festival and the BMW Ladies Championship — as well as a monthly curated program called Curation by Excellence, which offers experiences ranging from golf lessons and art exhibitions to whisky classes and wellness activities.

Meanwhile, BMW Korea is expanding its customer touchpoints through a range of marketing activities, including a special program for BMW Excellence Club members at the BMW Ladies Championship 2026, to be held Thursday through Sunday at Haenam Pine Beach Golf Links.