Coca-Cola said Monday it is launching a local collaboration project called "Coca-Cola X Haebangchon" with the merchants' association of the Haebangchon alley shopping district in Yongsan-gu, Seoul.
According to Coca-Cola, the project expands on a collaboration with merchants that began last year in the Sinheung market area, extending it into the nearby Haebangchon alleyways. It blends the brand's assets with the distinct character of each participating shop to create a fresh atmosphere across the spaces.
Coca-Cola said it hopes the collaboration will add more sights and activities to the Haebangchon alleyways, bringing new energy to the neighborhood.
jun@heraldcorp.com
